The Synthetic Juror
Meet your jury before they're empaneled.
Rehearse your case against panels modeled on the real attitudes of your venue. Try a strategy one way, then another. Freeze the room and ask a single juror why. Then change one thing and run it again.
The problem
You try the case once. Blind.
You pick twelve strangers on instinct and a few minutes of voir dire. You choose an opening without knowing which framing lands. You put a witness up without knowing where a juror stops believing them. And you find out whether any of it worked only when it's too late to change.
Focus groups and mock trials help — but they're expensive, slow, and you get one shot at a single configuration. The Synthetic Juror lets you rehearse the whole case, many ways, before you commit to any of them.
How it works
A thousand rehearsals before the one that counts.
Beyond the panel · the case file
The record, mastered — on the same matter.
A Synthetic Juror engagement isn't only the panel. We take in the full case record for your matter and turn it into something counsel can stand on — isolated to your matter, every fact one click from its source.
Every finding is attacked before it reaches you — and every citation traces to its source.
The read
You see the room turn.
Each dot is a modeled juror reacting to your move — leaning your way, holding out, or undecided. Shift the argument and the room shifts with it.
- Favorability by panel type — how each kind of juror receives the approach.
- A confidence band — how far to trust the read, stated plainly.
- The dissenters, and why — who you're losing and the reason.
- Concrete adjustments — what to change before you're in front of the real twelve.
Honest by design
The field will sell you "certainty" and a 90%-accuracy badge. We refuse to say the word predict.
A model that claims to call a verdict sounds most confident exactly where the case is hardest — and that's how tools like these lose trials. The Synthetic Juror models how a grounded cohort reacts, and attaches its confidence to every call. Where the signal is thin, it says so. In a courtroom, that restraint isn't a limitation — it's the only version a trial lawyer can actually use.
Calibrated against reality
The moat is an honest track record.
What it surfaces
Sometimes the instinct is wrong.
Run enough panels and patterns emerge that voir-dire folklore misses — a jury that turns on an attitude you'd never have screened for, a "safe" juror on paper who quietly sinks the room. The Synthetic Juror shows you what a few minutes of voir dire can't: strike on how a person thinks, not on who they are on a questionnaire.
And because you can rerun the room as many times as you like, you learn which moves actually move it — while there's still time to change them.
Questions attorneys ask
Does it predict my verdict?
No — and any tool that promises to is selling you false comfort. It models how a grounded cohort reacts to your strategy and gives you a directional read with its confidence attached. It's a rehearsal room, not a crystal ball.
Are these real jurors?
They're modeled jurors — dispositions built on the real attitudes and demographics of your venue and anchored to public data. They stand in for the kinds of people in your pool, not any specific individual.
What can I actually test?
Openings, witness examinations, exhibit sequencing, damages framing, whole case theories — anything you'd want to try more than one way. Freeze any run and ask a juror why they reacted as they did.
How is this different from a focus group?
Speed and repetition. A focus group gives you one configuration at real-world cost and schedule. This lets you rehearse many versions, interrogate the reactions, and iterate — then reserve the live focus group for the version you've already sharpened.